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Two women stand in front of a leafy green hedge. One wears a yellow top and pink skirt, holding a straw bag. The other wears a white shirt with a pink jacket and pants. White star doodles are drawn around them.

LABOR DAY SALES EVENT!

Up to 65% Off NEW Clearance

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Four colored boxes show prices: tops $29.99, bottoms $32.99, dresses $34.99, and final few $4.99+.
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Fresh & Trending this Season!

Woman in sunglasses wearing a yellow sleeveless top and white skirt, smiling with one hand in her curly hair, standing in front of a leafy green background.

TOPS

A person stands with hands in pockets, wearing blue cropped pants and a blue leaf-patterned top. Background includes pillows and a teal wall.

BOTTOMS

A woman in a bright pink dress and straw hat smiles outdoors, standing in front of white umbrellas and green foliage. She holds her hat with one hand and a pink ribbon in the other.

DRESSES

A smiling woman with long blonde hair wears a green coral-patterned shirt and blue shorts, standing by a bicycle with a wicker basket. Green leaves fill the background.

COASTAL PRINTS
Woman in sunglasses wearing a yellow sleeveless top and white skirt, smiling with one hand in her curly hair, standing in front of a leafy green background.

TOPS

A person stands with hands in pockets, wearing blue cropped pants and a blue leaf-patterned top. Background includes pillows and a teal wall.

BOTTOMS

A woman in a bright pink dress and straw hat smiles outdoors, standing in front of white umbrellas and green foliage. She holds her hat with one hand and a pink ribbon in the other.

DRESSES

A smiling woman with long blonde hair wears a green coral-patterned shirt and blue shorts, standing by a bicycle with a wicker basket. Green leaves fill the background.

COASTAL PRINTS
Aerial view of a white sandy beach with turquoise water, people swimming, and sunbathers under umbrellas. The shoreline gently curves, and watercraft are visible near the shore.
A smiling woman in a large white sunhat and light blue outfit stands outdoors against a clear sky, with one hand on her hip and the other holding her hat.

100% COTTON WARDROBE STAPLES

Effortless Essentials

Styles you fall in love with, and fabric that lasts wash after wash. We're known for creating your everyday go-to pieces.

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A woman stands outdoors wearing a pink top and a blue skirt, posing with one arm raised. She has curly hair and is surrounded by greenery and white fabric in the background.

BE BRIGHT, BE BOLD

Made with You in Mind

Dress them up or down, our versatile styles help you be your vibrant self. Find your confidence in our signature FP colors.

SHOP NEW ARRIVALS

Our Newest Print: Coral Reef 🐚

New PrintA woman in the Fresh Produce Clothes Coral Reef Melody Dress, featuring a vibrant coral pattern, smiles while wearing pink sunglasses and holding a colorful inflatable ring, standing in front of lush green foliage.
Coral Reef Melody Dress
Sale price$78.00
Color
New StyleA smiling woman stands outdoors by a leafy hedge, wearing the Fresh Produce Clothes Coral Reef Amelia Dress—a light green style featuring tulip sleeves and a coral and leaf print—while holding a straw bag and touching her hair.
Coral Reef Amelia Dress
Sale price$79.00
Color
New PrintA smiling woman in the Fresh Produce Clothes Coral Reef Luna Top, featuring a scoop neckline and flowy fit, stands holding a bicycle with a basket full of items in front of a lush green hedge.
Coral Reef Luna Top
Sale price$62.00
Color
New PrintA smiling woman wears the Fresh Produce Clothes Coral Reef Crossback Tank in blue and white as she stands beside a purple bicycle carrying a basket of daisies, with lush green foliage in the background.
Coral Reef Crossback Tank
Sale price$55.00
Color

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40+ years of loving Fresh Produce!

Marilyn O.

Marilyn O.

★★★★★

Fresh Produce has always been my go-to place for years. The quality is fantastic. Great for casual and beach wear.

Nancy D.

Nancy D.

★★★★★

Fresh Produce is my favorite brand of clothing. I love the bright colors. The fit is always flattering and the quality is wonderful. I think I have most of what has ever been made!

Tyrell E.

Tyrell E.

★★★★★

I first started buying from Fresh Produce many years ago, while other stores were into drab colors, you have always had true colors that lift my spirit.

Mary P.

Mary P.

★★★★★

My Fresh Produce clothes are my favorites. I love the cotton, I love the colors, and I love that most are made in America!

Smiling woman in a pink shirt and straw hat stands on a sunny beach, holding the brim of her hat with both hands. The ocean and blue sky are visible in the background.
A square swatch of light blue fabric with zigzag-cut edges, shown on a plain white background.

OUR COMMITMENT TO YOU

We Bring Happiness to Everyday Living.

With high-quality 100% cotton fabrics and colors that uplift your soul and spirit, we help every woman feel her brightest, boldest self.