Our Story

For nearly three decades, Fresh Produce has delighted women as a coastal brand known for its original prints, vibrant color and stylish, comfortable clothing. Today, Fresh Produce designs, manufactures and markets a leading women's lifestyle brand of clothing that is primarily made in the USA.

The heart of the Fresh Produce brand is rooted in the positive impact of color. We love color and want our customers to light up the room in our clothes. From casual tops and feminine dresses to decorative scarves and stylish pants, Fresh Produce is dedicated to creating feel-good clothes women want to wear every day. The coastal-inspired colors and broad assortment of easy-to-wear pieces are flattering and comfortable on all shapes and sizes and are available in Plus sizes as well as a few Girls sizes. The comfortable fabrics, fit and style reflect carefree ease.

Fresh Produce clothes are available at 17 company-owned retail boutiques, online and at more than 500 independent retailers throughout the continental US, Canada, Hawaii and the Caribbean, including 5 ‘Handpicked’ dealer locations. The Handpicked dealers utilize the Fresh Produce retail trade dress and stock a broad assortment of Fresh Produce's most current styles.

Watch our video to learn more about how Fresh Produce was started, why women love our clothes and how it can inspire you.