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VP of Sales - Boulder, CO

Vice President of Sales

Are you an innovative, nimble professional ready to lead the OmniChannel sales function for a coastally-inspired women’s lifestyle apparel brand?  Do you crave a challenging, fun, and rewarding work environment? If so, a career at Fresh Produce is waiting for you.

About the brand

From its start at a small kiosk at the 1984 Summer Olympics in Los Angeles, California, the Fresh Produce brand now offers a full line of women’s apparel and accessories – available at 16 company stores, online at, and at more than 500 independent retailers throughout the continental United States, Canada, Hawaii, and the Caribbean. Over the past three decades, the brand has built and maintained a reputation for creating beautiful and comfortable, clothing that evokes a carefree vacation vibe, no matter the time or place.

We are a brand that celebrates individuality and color. We believe that style and comfort are not mutually exclusive. We believe in fit, in bold patterns, and vibrant hues. We believe in flair. We believe in creating high-quality clothing that looks great, and that feels even better – we want women to feel as comfortable in our clothes as they do in their own skin.

Fresh Produce is a leader in the women’s apparel sector. Our products are made primarily in the USA, and the company is headquartered in Boulder, Colorado, with key production and fulfillment facilities located in Gardena, California. We are unwaveringly customer-focused, and believe that strong teams are paramount to our company’s success. At Fresh Produce, you will work alongside highly intelligent, creative, and hard-working individuals who respect and support each other and believe strongly in the work that we do.

The Vice President of Sales will lead an OmniChannel sales organization focused on delivering growth and results through a premium customer experience in stores and online.  This role, working closely with each of the Channel Directors, will have P & L ownership for company owned stores, eCommerce and Wholesale channels of business.  The Vice President of Sales must have a deep understanding of store operations, a technical understanding of eCommerce, a bias for action and innovation, and the ability to lead and inspire geographically dispersed teams. 


Color Commentary

  • Develop and execute a comprehensive multi-year strategy for advancing the business and achieving financial goals
  • Effectively partner with Vice President of Merchandising, Marketing and Design to ensure product needs of the varying constituent base are met; identify industry trends and develop innovative strategies to support growth
  • Effectively partner with Marketing to drive market relevant customer acquisition strategies and execution of branded events and community outreach in key markets
  • Effectively partner with the Vice President of Human Resources to define, develop and deploy variable compensation and incentive programs which motivate the sales teams to exceed sales targets
  • Define and deploy sales practices which drive desired sales results; identifying improvements along the way
  • Manage and develop key customer relationships and participate in closing strategic opportunities
  • Lead and manage a strong sales team through effective selection, development, and retention strategies
  • Provide strong leadership by creating a positive and engaging work environment

Where you’ve spent your time and what are you good at

  • 10 years of experience in an OmniChannel sales organization
  • 5 years of experience with a proven track record of assessing, attracting, retaining and developing industry leaders and teams
  • Highly developed understanding of Retail, eCommerce and Wholesale business drivers impacting top and bottom line
  • An understanding of OmniChannel business model complexities
  • Proven track record of leading business strategy and driving P&L results
  • Experience innovating and leading through change and transformation to drive an organization forward in financially responsible way
  • Success in an entrepreneurial environment where having a mindset of continuous improvement, juggling priorities, and having diverse responsibilities is the norm
  • Ability to travel up to 50%


To Apply: